Feast of the Nativity of John the Baptist
June 24, 2026
Before Jesus had a ministry, John had one.
He was out there first — in the wilderness, wearing camel hair, eating locusts and wild honey, drawing crowds from Jerusalem and Judea who came out to the river to be baptized and hear him preach.
He was building something real.
And then he pointed away from it.
“The one coming after me is greater than I am. I am not worthy to carry his sandals.”
That is a remarkable thing to say when you are the one people are coming to see. When you have the crowd. When you have the momentum. When what you built is working.
To say: this isn’t the thing. I am not the thing. The thing is coming, and when it gets here, follow that.
John the Baptist is the patron saint of everyone who has ever been the person behind the face of the team.
The technical engineer behind the executive. The strategist behind the spokesperson. The one whose work made it possible for someone else to stand up and take the credit.
In good organizations — in the good versions of this arrangement — the person in front deflects credit occasionally, acknowledges you quietly to the people who matter, talks lowkey around their colleagues about what you actually did.
Sometimes that’s enough.
John knew this arrangement. He built the audience. He prepared the ground. He handed everything he’d built to someone else and stepped back.
And then they arrested him.
WHY IT MATTERS TO YOU TODAY
Sitting in Herod’s prison, waiting to be executed, John sent his disciples to find Jesus with one question:
“Are you the one? Or should we look for someone else?”
The man who leaped in his mother’s womb at the sound of Mary’s voice. The man who baptized Jesus in the Jordan and heard the voice from heaven say this is my beloved son.
In the dark, facing death, he wasn’t sure anymore.
The pointer needed pointing.
Jesus’s answer is worth sitting with. He didn’t say: yes, it’s me, tell John to relax.
He said: go tell John what you hear and see. The blind see. The lame walk. The poor hear good news.
He pointed John back to the evidence and let John decide for himself.
And after John was dead — after he could no longer hear it — Jesus said to the crowd:
“Among those born of women, no one is greater than John.”
The quiet acknowledgment that came after. Among the people who needed to know. When John couldn’t hear it anymore.
Sometimes that’s how it goes.
Today is the feast of the Nativity of John the Baptist — the rare saint whose birth, not just death, is celebrated, because what he was born to do was specific and necessary and entirely oriented toward something beyond himself.
If you have ever been the pointer — if you have ever built something and handed it to someone else, prepared the ground and stepped back, done the work that made the visible work possible —
today is yours.
The wilderness voice. The one who came first. The one who knew exactly what he was for and was at peace with it.
Even in prison. Even in doubt. Even when the acknowledgment came too late to hear.
Look at what happened. That’s your answer.
If you wish, you can do this today:
Say his name once, out loud. “John the Baptist.”
Hold the image of the prison question — are you the one? — for thirty seconds.
Then, if you’ve done work that made someone else’s success possible, let yourself feel the truth of it today without needing anyone else to say it out loud.